CISRO Conference Settings, Global Management Conference, Bali 2010

THE SME BUSINESS MODEL IN CONTEXT OF ICT

Claudia Ruxandra Herescu, Diane Poulin, Égide Karuranga

Building: Discovery Kartika
Room: RAMA ROOM
Date: 2010-04-28 01:30 PM – 03:00 PM
Last modified: 2010-04-26

Abstract



ABSTRACT:

This study attempts to analyze a new vision of the SME business model based on the intensive use of information and communication technology (ICT). Specifically, we identify the potential benefits for SMEs from adopting a business model oriented towards the use of ICT.  Our results have enabled us to formulate proposals for future research.


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